Our own experience in this field is that the “domain knowledge” is much more important and generally well developed; they understand the digital field. On the other hand in many cases because of this the “formal project management knowledge” and associated experience is lower than you would typically find some other sectors of project management.
Does Digital = Agile?
Our experience tells us that some digital project manager’s do work in Agile environments, and some work in agile environments, whilst others are happy to apply in-house best practise or even traditional waterfall methods.
Our opinion, based on our experience, is that it is wrong to assume that Digital = Agile in this space. We see examples such as the GDS team (Government Digital Services) in the UK who are heavily committed to Agile software delivery methods and techniques as they deliver the governments digital strategy; but at the same time we have clients who are ‘Digital’ and choose to use waterfall and other more traditional SDLC methodologies to contraol their digital projects, some even use PRINCE2 based methods!
Our Digital track record:
One of our oldest clients in the digital space is Digital Media Group at Oxford University Press; who we have successfully been working with since 2010. During this time we have placed many project management practitioners, a digital project management case study can be found here
Over the years we have worked with many public and private sector organisations to fill digital project management roles and currently we are seeing an increasing number in the government space as they pusue their digital strategy, these roles coming through the CL1 Framework.