For project managers in retail, there are many reasons why focusing on online content should be at the forefront of your mind.
More and more we have begun to rely on the power of the internet to spread the word about a brand. Whether you’re organising the latest social media campaign to run alongside your project, or working on updating the website to match the latest offers, it’s obvious that there’s no escaping the fact that you’ll need to go digital if you want your retail brand to garner the optimum response.
However, that doesn’t mean that bricks and mortar are dead and buried.
We’ve gathered a few reasons why Omni-channel is such an important term for project managers, and why you need to know about it.
Keep Up with Your Consumers
While Generation Z spend a lot of time online when making new purchases, that doesn’t mean that having a great website will suffice.
Instead, they expect a fully-integrated digital strategy which incorporates both digital and physical. This means you need to create an interactive shopping experience that includes your physical stores along with your brand’s online web presence.
Even if you aren’t specifically targeting younger generations, project managers should constantly look to new technologies to help gain a bigger momentum on a project.
Leaving your project solely to either the physical or online can be incredibly tempting when you have thousands of tasks to juggle anyway.
But no one likes to see the competition do better.
It’s important to take time and consider the progression of the brand while you’re managing projects, as this is the only way you’ll be able to match the competition. Using Omni-channel can help you raise brand awareness and subsequently, get one up on the competition.
If you want to include Omni-channel in your next project, start thinking outside the box.
Running a website sale alongside a physical in store one may seem like the simple solution to running an Omni-channel project, but it’s also particularly uninventive.
For any project to soar, you need to get your creative thinking cap on and pool ideas as a team. The more inventive you can be, the more likely it is that people will get talking about the project, which will mean more publicity.
Try to make the focus of your next Omni-channel project one of originality to help keep the brand current.
One thing that all project managers will be well aware of is that data is key. There’s no project too small to avoid the incessant data scrutinising, especially when Christmas is almost upon us.
When it comes to running an Omni-channel project, you need to have your data game at its peak. There will be twice as much to look at once the project is complete, which is why you need to analyse every step of the way.
Plus, the more data you already have the smoother your Omni-channel project will run.
This is a guest blog by Project Manager Success.