Over time businesses have seen these channels as an opportunity and used this massive user base to advertise their products. At the same time individuals have also used them to advertise themselves to businesses and peers creating a new channel to their next role.
Creating and using a personal brand to engage and network within your area of expertise offers a great opportunity to impress recruiters who also may consider you for a job.
Linkedin was the original platform targeted at professionals, where people are able to engage with others from the same field. In more recent years organisations have used Linkedin as a secondary job board.
The profile set up is essentially another CV (less formal but with more personality), you can list your previous experience (in as much or as little detail as you’d like) and add keywords to make it easier for recruiters to find you in searches.
Posting and engaging in relevant forums and discussions on a regular basis is recommended to increase your chances of getting noticed. Especially if you are a freelancer coming to the end of your contract, or looking for a move away from your current role.
Creating a personal brand on Social Media
Your personal brand is what people associate with you when they hear your name. Deciding how you want people to perceive you is important. There are a number of different qualities you can portray through your brand.
For example, if you are working as a project manager you may want to be viewed as an expert in that field. You can do this by sharing your experiences, sharing news stories and asking questions about project management to your network. Joining in and starting conversations in groups and forums is also another great way of getting yourself noticed.
These are creative platforms so it gives you a chance to add personality and share your depth of knowledge where a CV or covering letter may not.
You are perfectly fine to provide an insight into your personality, putting forward your ideas, opinions and interests. Presenting yourself via blogs and vlogs is another creative alternative that may help you stand out from the crowd.
Make use of your social network
Once you’ve built a network you can use this to your advantage. Keeping people up to date with your latest project will keep the stakeholders happy as well as continuing to enhance your reputation to other organisations and users.
Share your struggles as well as successes, if you can show how you learned from it you will engage your audience if they seek advice and show that you have developed into a better project manager as a result.
Keeping your personal and professional accounts separate
It is a myth that a recruiter will go out of there way to find a candidate on social media to see what they’re like.
Having two separate accounts will be the difference between the recruiter seeing your professional side (which can still be fun and personal to an extent) and any embarrassing photos or statuses.
This shouldn’t affect the decision to progress you to the next stage of the process or not (how you spend your time away from work is entirely down to you) however it may subconsciously play on their mind.
If you are using a personal account to try and find a job and don’t want to set up a new account then making your page private is certainly recommended.
Social media has created an extra platform in which we can search and apply for jobs. It provides us with an excellent opportunity to get noticed and make a name for yourself in your field, as well as keep up to date with other leading organisations and experts.
There are no excuses for not being well connected online, and in being able to do so you can certainly reap the rewards.