What’s the best way to write a title on Linkedin?
The place for your name and headline is the most important area on a Linkedin profile, it’s what people see first in searches, in group comments and if you’re using your profile to apply for a new job. Make sure you use the character allowance wisely, it’s 120 now.
Don’t just put your job title; add other great keywords that sum up you and your profile. Something like “Project Manager – Business Transformation | IT & Consultancy Services”. If you’ve been working for an organisation for a while and you’re not using Linkedin to find work, something like “Project Manager at ABC Consulting” is just fine.
If you’re a freelancer or contractor, Linkedin is a good tool for networking for new opportunities – but should you advertise when you are available? A profile with “Project Manager – still looking for new opportunities” certainly gives off a negative sign (If you’re still looking for opportunities, how long has it been? Why aren’t you working) A better example is “Project Manager – Contract/Freelance | IT Services | Available <month>, <year>
Keep post-nominals to a decent length – no more than three – and add these after your name. Any more than three and the name and headline starts to look cluttered and difficult to read. Include your highest level degree first then PMP, PMI-ACP etc.
These Q&As come from my column in PM Network – the membership magazine for the Project Management Institute. To find out more advice on getting ready for a new project management job, take a look at the Arras People career pages too, there’s loads of advice!