Glossary of Advertising Terms

Banner Advertisement – This is a banner-like image (usu. 600w x 100h) that appears beneath the 'Greetings' section of the newsletter (click here to see an example).

Sidebar Advertisement – This is a smaller image than the banner (usu. 125w x 50h) that appears in the left hand column under the 'Our Sponsor' title (click here to see an example).

Click-thru Links – All images created for the purpose of advertisement on the page will click-through to the web page of the advertiser’s choice.

Prime Placement – Advertisers choosing Package 2 or above will have the opportunity to write an article for us. It is normally asked that the contributed article deal with the chosen theme for that month (click here for more information).

Re-printing of article in Arras Blog – Until the next issue of Tipoffs is released, Arras People re-prints articles from your particular advertised issue into the renowned project management blog from Arras People, How to Manage a Camel. Re-printing opens your insight and analysis up to a wider audience with a similar amount of immediacy and stickability, and creates a new avenue of traffic back to your website.