I don’t think it’s a generational problem. If people are used to using email, then project management software should support email integration. We at Wrike.com put a lot of efforts in creating Intelligent Email Engine for two way integration. The idea behind it is quite simple – adopt the software to user’s behavior, not vice versa. You can see a quick demo at http://www.wrike.com/tour.jsp

I once heard a great presentation on IDEO’s implementation of internal collaboration and project management platform. Although one can imagine that culturally IDEO should be techies and early adopters and as close to “Facebook generation” as it gets, they had their own struggles. How they overcame it? They focused a lot of efforts on making sure that the software is very usable and that it fits existing behavior. This included, for example, push email notifications to promote user generated content and drive usage. They figured out and used the way of least resistance. I think this type of “judo” thinking is important in many projects where you see user resistance.

Regards,
Andrew

Definition of PM2.0 -
http://www.wrike.com/projectmanagement/01/15/2008/Definition-of-Project-Management-2-0

Social project management – http://www.wrike.com/projectmanagement/04/30/2008/Social-Project-Management-Another-Point-of-View

Web 2.0 vs E2.0 -
http://www.wrike.com/projectmanagement/10/15/2007/The-Key-Difference-Between-Web-2-0-and-Enterprise-2-0

I hope you enjoy them.

Regards,
Andrew

2) Web 2.0 vs Enterprise 2.0
Web 2.0 typically refers to consumer software or to business tools that are completely open to an outside world. Enterprise 2.0 term is used to describe tools that are used mostly inside of organizations.

3) Social media vs Web 2.0
Web 2.0 tools give exposure to user generated content creating a new media which competes and sometimes replaces traditional media. So think of social media as of Newspaper 2.0.

The same tool can be used in different contexts. For example, when Twitter is referred to in the context of reporting the details of conflict in Iran, it’s a social media tool. When Twitter is used to communicate with customers, it’s a Web 2.0 tool. When there’s a private group that shares status updates on project, it might be called a PM 2.0 tool.

There are things that are unique to each of the above mentioned terms. For example, if you discuss the value of bottom up feedback in project scheduling process, you are speaking about project management processes, not web tools, so neither Web 2.0, nor social media are the right terms to use.

P.S. Other people may have different view, and they’re very welcome to share it.

How do you move beyond email 1.0?